CYCLEUR de LUXE's proud ambassadors: Johan Museeuw and Ruben Van Gucht

Johan Museeuw: A Legend in the Cycling World

Johan Museeuw, often referred to as the "Lion of Flanders," is a name that needs little introduction. A retired professional cyclist, Museeuw's legacy in the sport of cycling is nothing short of legendary. With victories in prestigious events like the Tour of Flanders, Paris-Roubaix, and the World Championship, his reputation as one of the greatest classics riders of all time is firmly established. Museeuw’s determination, grit, and strategic approach to racing have made him a beloved figure in the cycling world.

Museeuw’s partnership with CYCLEUR de LUXE is a perfect match. His passion for cycling and his commitment to excellence align with the brand’s philosophy of creating products that not only perform but are also a statement of style. As an ambassador, Johan Museeuw embodies the spirit of CYCLEUR de LUXE, blending classic cycling culture with modern-day sophistication.

Ruben Van Gucht: A Modern-Day Cycling Icon

Ruben Van Gucht, a popular Belgian sports commentator and former professional cyclist, brings a fresh and dynamic energy to CYCLEUR de LUXE’s ambassador lineup. Known for his insightful commentary during cycling events and his deep knowledge of the sport, Van Gucht is an integral figure in today’s cycling media landscape. His connection to the cycling community is invaluable, offering fans both entertainment and insight into the world of cycling.

Ruben’s collaboration with CYCLEUR de LUXE not only reinforces the brand’s ties to cycling but also highlights the balance between style and comfort. With his extensive experience both on and off the bike, Ruben exemplifies the kind of sophistication that CYCLEUR de LUXE strives for in every pair of shoes they create.